Leads are a necessary element in building any kind of business successfully, whether or not it is a normal bricks and mortar company or an internet business. Having a good lead generation process in place is vital to the monetary success of any company, whether large or small. Is yours effective enough????
Not all leads are created equal and not all lead generation processes are created equal. A sub-standard lead can cost a lot more than it seems at first glance.
As an example, if the leads being generated aren’t correctly qualified in the process of selling, the company will have wasted time and money on disinterested and unqualified prospects.
The sales rate of response plunges, and the organization’s revenue decreases, which is a pattern that can ultimately produce catastrophic results.
The Offline Lead Generation Process
Offline you may spend a lot of hours meeting prospects and driving to and from appointments and making calls. If one of your techniques of prospecting is gathering information through forms and fliers, all this info needs to be translated and transcribed into a database, or organized in some way. More information in the form of leaflets must be mailed and then there’s the qualifying process that must definitely be gone through, adding more time and cost. Back office staff in the sales dep. then has to process the lead through to ( hopefully ) a successful closing, or in the case of the Network Marketer, you’re making those calls yourself.
The Online Lead Generation Process
Creating leads online is no less complicated and labor-intensive, and if you have operated an online MLM business for any period you are likely nodding in agreement. Okay, you do have an audience of millions when you market online, but that suggests that the qualifying process is much more important and it’s much harder because few people really know you from a hole in the ground.
Advertising to augment the Lead Generation Process
There aren’t many businesses that do not need a preliminary investment to get it going, and obviously the more capital you can invest, the quicker your business can take off. That will mean outsourcing the pointless jobs or things you are not capable of doing yourself. Advertising at some point will always pull in more leads, but only if it’s done properly. Add more expense to you bottom line…..
Is there any way to Streamline the Lead Generation Process?
If you are asking why your website is not rewarding you with 1 or 2 sales by this point, as you have followed the whole menu of things you are supposed to do like writing quality articles, obtaining back-links, using auto-responders to promote your product thru email campaigns and all that other obligatory stuff, what are you doing wrong?
If you are like 97% of all internet marketers at that point, you’ll possibly be thinking about giving up and going back to the world of offline promoting.
You were good at it. But there are not any jobs! The people in line ahead of you are folks that are even more qualified than you are!
You might think to yourself, ‘I should scrape up some cash – I should buy some leads’. You would be better off buying groceries. Which companies are you able to trust will be the first question. Since as the better the leads are, the more expensive they are going to be and getting only one conversion will be one expensive loss-producing lead. You have just spent the last of your cash and now you cannot buy any product to promote!
What you want is a trustworthy lead generation system that works, one that’s easy to learn and one that keeps you in charge of the whole process.
Your lead starts with you and ends with you when you close a deal. You need a system that teaches you the very latest methods of grabbing those targeted and qualified leads, and will keep you recent on the most recent, innovative methods for getting you thru the lead generation process simply, leaving you with more time to build and improve your business.
There IS such a lead generation system. It is EASY to learn, it qualifies leads that are laser-targeted to YOU and it is PROVEN. Prepare to be blown away….
Live your Best Life!