How to Profit From FaceBook Ads

facebook adsIn order to get good results from Facebook ads, you need to do a good deal of research on a number of things.

Successful social media marketing is more about personalized communication, not spending huge amounts of money. If an individual wanted to purchase a product from Sears, they’d go straight for the firm website.

Facebook is incredibly powerful for smaller businesses as they can provide a more customized experience, unlike bigger businesses. Using Facebook ads as a social media marketing method, you can increase awareness of both your brand and your products.

Astoundingly, one in four customers are influenced to purchase only right after soliciting feedback from other social media users, and 6 out of 10 will recommend a certain brand to a buddy. So, there is a massive amount of potential revenue from running FaceBook ads.

Before you dive in to ads, Set up a FAN Page.  You CAN create Facebook Ads without having a Fan Page, but having a Fan Page for your business increases your credibility AND there are many more options with the TYPES of Ads you can create and utilize.  Plus, Facebook rules can be tricky and having a Fan Page will help you stay out of Facebook Jail!

Know WHAT You Want To Advertise

When placing Facebook Ads, you can select WHERE your prospects will go when they click on your ad, such as a particular page on a website or blog, a capture page, OR to specific parts of a Fan Page if you have one.

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This is where it gets fun!  You can create an ad to focus on getting more Likes to your Fan Page, promote a particular ‘post’ on your Fan page that you want people to see, or Customize your ad with additional options.

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Know Your Target Market

As with any marketing, the more targeted it is, the more powerful it’ll be.  FaceBook Ads make it possible for you to target particular demographics and deliver particular ads to specific users.

You can choose particular countries, age and gender, and particular interests.  Even target those that are currently connected to you or those that are not.

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In addition to that, you can Target FaceBook Ads to ‘Friends’ of People who like your Page or Ad.

Consider this.  IF the typical Facebook user has 130 friends, and that person ‘likes’ your ad, you can get additional visibility to 130 people and  you might find oneself going “viral”.  ‘Sponsored Stories’ shares your ad in the Newsfeeds of friends of people you like or comment on your page or posts.  :)

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Choose a Great Visual for your Facebook Ads

This image was taken from an AD that did really well for me.  If at all possible, choose something that doesn’t have the color BLUE…  as that blends with Facebook and doesn’t pop.  Also, adding a border really helps draw the eye to the image.

Make sure the picture is congruent with your message.  In this case, the wording I used indicated that by implementing Predatory SEO, you could ‘eat the competition for lunch’ when looking to rank content on the first page of Google.  :)

**Be careful not to add a lot of text the image or the ad will not be approved!

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Create and Rotate Facebook Ads Regularly

Facebook earns income every time somebody clicks on an ad, just like Google Adsense. Within this medium people are less inclined to shop. Most who check out FaceBook want to socialize with their friends.  But by producing eye-catching ads and altering them frequently, you can get past “banner blindness”.

 

Monitoring Facebook Ads

Here’s the bottom line when it comes to operating Facebook advertisements.  Ads cost money and money has no emotion, so show no mercy with regards to making a profit. If an ad is not yielding you profit, pull it.

Understanding which market reacts better with specific ads is essential to your success in profiting from Facebook Advertising. Split-testing your ads by using a different image, different wording or targeting a different group should be a part of your process.

I usually create 3 or 4 versions of the same ad and see what does the best.  Then I continue to tweak it from there!

As a final note, keep in mind that the Facebook advertisement click-through price is rather reasonable, as people are not going there to stop, so use the cost-per-click (CPC) pricing option, and name your own price!

 

Become a Pro at Facebook Marketing and Advertising

This Blog post was designed to give you some great guidelines to get you started, help you avoid some pitfalls and spend your money wisely when placing Facebook Ads.  But realize that there is a learning curve and there are skills you need to learn.  😀

I HIGHLY recommend that if you are going to do Facebook Marketing and Advertising, you need to get the best tools to help you become successful.

This following course is the BEST FACEBOOK TRAINING available and will tell you everything you need to know in detail so that you can Make Money on Facebook and Place Facebook Ads that will yield results!

I only endorse products and training that I have used myself, so if you are serious and want to completely maximize your returns, get this course.  You can thank me later.  :)
Attraction Marketing System

Live your Best Life!

Julie Becker

P.S.  You are a smart marketer getting this Facebook course.  I like smart.  :)  And because you’re smart, I know you are focused on being affiliated with the best businesses and best people.  WORK WITH ME and create another profitable income stream online.  See my #1 income stream HERE!

Use the Google Plus Hangout to get SEEN on Google

google plus hangoutThe Google Plus Hangout is a great place to connect with people and share EASILY.

With Google Plus, you can create and share with specific Google Circles.  Work circles, friend circles, however you want to categorize them.  You can create posts that can be seen only by certain circles.

When you create a Google Plus Hangout, you can invite specific friends or co-workers, it is very flexible.

If you want to get found more easily in the Google Search Engine Results, consider using Google Plus Hangouts to record your videos.  Current research is showing that the Google Search Algorithm is LOVING Google Plus Hangouts!

If you are in business, you should know that Video Marketing is VERY POWERFUL.  People can connect with you more easily.  But you need to help them find you.  Getting ranked in Google Search results can be challenging.  This is a skill that can be learned.  Recording your video with a Google Plus Hangout is a great place to start because Google already loves that content.  So all things being equal, if you are trying to rank any kind of content to get seen on the first page of Google, Google Plus vids have high authority now.

This is so easy to use.  Simple create your gmail account.  Create your Google Plus account at plus.google.com.  Then go ahead, click the Hangout’s on Air button, then click the Start a Hangout and voila.

You can invite friends or colleagues for a group hangout or just record your message.

A post will automatically be made to your Google Plus timeline and the video will be streamed to YouTube.

This is SO EASY!  I’m a busy mom so whatever I do has GOT to be easy.

If you are looking for a great online business that is just as easy as doing a Google Plus Hangout (remember it’s easy…  I’m a busy mom!), you can learn how to get content seen on the first page of Google too.

Follow me and click this link http://igetpaidonline.biz/en-capture to see my main bread and butter.  :)

Live Your Best Life!

Julie Becker

Connect with me at http://www.facebook.com/Julie.Becker.igetpaidonline.

 

How to Use Facebook as a Marketing Tool

facebook as a marketing toolIn today’s world, social media is at the center of our culture.  It is GLOBAL.  It is current.  It is now.  Did you know that Facebook collects all sorts of information about it’s users?  It KNOWS you….   your demographics, your interests, your values, your lifestyles.  This is incredible information for targeting your market audience.  I personally know people who have built their six figure businesses utilizing ONLY Facebook.  If you want to be successful and relevant in business today, you absolutely need to incorporate Facebook as a Marketing Tool.

Let’s Examine some of the things Facebook Marketing helps you to accomplish

  • Growing your Customer Base
  • Building Your Brand
  • Promoting Events
  • Increasing Revenue

 

Dive into how to use Facebook as a Marketing Tool!

The absolute first thing you need to do is to set up a facebook fan page.  Check out mine! This is essential since Facebook Fan Pages are set up specifically to help you promote your business brand.  In order to do this, you must first have a facebook personal account.  If you do not know how to do this, you can find this information easily on youtube or google.

Once you have your Fan Page set up, you can utilize Pay Per Click Strategies.  You can either create ads that are independent through the Ad Manager OR you can create an add from one of the posts you place on your fan page by ‘promoting a post’.

There are many ways to use Facebook as a Marketing Tool, so you need to decide what you want your end result to be.

  • Increase revenue? – You can create ads that links to sales pages.
  • Generate leads? – You can create ads to go to capture pages.
  • Increase brand exposure? – Create ads that associate your brand with very targeted images and phrases.
  • Increase your fan base? – Create an ad then sends people to your fan page.

Images SELL, so when you are using Facebook as a Marketing Tool, you need to remember that your brand image and all related ad images are the first thing that your audience sees.  It’s your best chance to engage them.

 

Quick Tip:  People are drawn to People, NOT Logos!

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Depending on the ad type, you verbiage can only contain 80 – 90 characters, including a link.  So try to pique curiosity by asking questions.  Don’t forget a CALL TO ACTION.  Encourage your audience to click your link or like your Page.

And Facebook gives you great insights on what is relevant to your fans:

See your reach and who’s talking about it…

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See your engagement, what people are interested in…..

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One of the things I absolutely LOVE about Facebook advertising is your ability to so specifically target an audience for your ad.

 Target your audience….fb3

This is absolutely powerful stuff!!  There is SO much you can do to optimize and test this, it is truly incredible.  It would take tons of posts to cover it all.

I have learned so much about Facebook Marketing, but I had to have training.  And I wanted to learn from the best.  So I got trained by the MASTER.

So if YOU want to utilize Facebook as a Marketing Tool for your business, and launch yourself into orbit, I HIGHLY recommend the following training…..  this woman made 6 figures with Facebook in 6 months!  Her training is easy to understand, easy to follow, and has the best tips and tricks in it.  Bump up your Facebook and quit leaving money on the table!

FREE TRAINING

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Attraction Marketing System

 

Live your Best Life,

Julie Becker

Is Tribe Marketing a Trend?

Advertising cooperatives have been employed by smart marketeres for many, many years. The concept is each member contributes a little bit to increase the buying power of the whole community. Tribe marketing is the internet version of this.

There are two major benefits we’ll talk about, but there are lots of side benefits including, but definitely not restricted to these.

* Trust and Authority Back Links
* Viral Facebook Applications
* Viral Twitter Posts
* Blog Commenting and Trackbacks
* Increased S.E.O for Ranking
* Closely-targeted, Fresh Traffic
* Increased Product / Business Exposure

 

A Deeper Look at Tribe Marketing

Increasing exposure is the name of the game when it comes to marketing any business both offline or online.

Services and goods simply don’t sell themselves. In the Online World, driving targeted traffic to your sales pages, blog content and social media outlets is critical.

One very effective way to do this offline has been to create advertising or marketing cooperatives.  You partner with other non-competing players and share the cost and rewards of a joint promotion. Maybe you split costs and share a full-page ad, each running a half-page ad.

Now imagine getting together with a “tribe” composed of dozens, even thousands of like-minded marketers with the aim of auto-syndicating their articles and, in exchange, having them auto-syndicate your content to their network of social bookmarking accounts, Twitter, Facebook and other Web 2.0 properties.

 

Tribe marketing is a great content syndication platform

Think Automated Social Media Marketing on Steroids.

The power is present in an automated advertising, promotion, and social media syndication process. You set up your marketing distribution methods and can syndicate members within the coop. In turn, they syndicate your content as you publish it.

Think quid pro quo.

Tribe marketing is actually a 21st century cooperative marketing concept who time’s arrived.

So how, exactly, do you benefit?

Getting your value-based content and sales offers to rank high on the major search engine results page ( SERPS ) is the holy grail when it comes to attracting highly targeted prospects and possible customers.

And while many considerations contribute to how well your content ranks, perhaps the strongest factor are backlinks from other authority websites and pages.   One of the most effective ways to get your content to rank higher on the search sites is to get some more quality backlinks from sites with some amount of authority – like Facebook, Digg, and Reddit amongst others.

 

Tribe marketing can potentially get you hundreds, even thousands of back links within seconds….

 

Also, since your content is basically being “shared” via real folks with real marketing accounts – you can expect your message to be read and acted on by real people too. Your content will be seen by possible clients and customers and this will drive real traffic.

One of the least clear benefits are the potential relationships you create in your marketing tribe. Like you, these individuals are marketing pros always aiming to increase profitability, so think “partnership potential” and collaborations.

 

Tribe Marketing Set Up Process

You have 2 basic alternatives. You can set up your own “tribe” and distribution processes or you can join an existing tribe with a significant system already in place.

Forming your own tribe would consist of creating a new forum, BuddyPress site or other social media site and invite folks to participate.  This would require some initial coding and marketing on your side, however as the administrator, you could create your own rules of collaboration and syndication.

Or if you do not need the headache and hassle of administering your own tribe marketing system, you may want to test out tribepro.com.

Venture on over to tribepro.com and enroll in their free service. Get involved. Join a tribe and syndicate one or two pieces of content. Later you are going to need to upgrade to the enjoy the advantages of big auto-syndication but you can hold off till you get a better idea the way in which the entire process works. It will take some time for a new tribe to begin actively marketing your content but after they do, watch out!

This is a particularly powerful marketing process that works.

Get the power of the ‘tribe!

tribe marketing

Live Your Best Life!

Julie Becker