INFINii Overview – Get the Straight Talk Here

On Saturday, October 31st, 2015, the INFINii business was unveiled at the DS Domination Event in Orlando, FL.  INFINii is the brainchild of the DSD founder/owners and was created with additional key players/partners to ensure that it was brought to market with all of the bases covered.

New partner, Kevin Thompson, is a top MLM attorney, as well as an entrepreneur.  He’s a stickler for compliance and bringing him in says a lot of about the leaders.  Also partnering up are Ken Eggleston and John Kinnear, 2 of the most successful leaders in the MLM space.

Now…. if you are a DSD member, or someone who is attracted to DS Domination, this may actually be a turn off.  After all, the reason that most of DSD’s members got involved with the company was because they were sick of having to recruit to make money.

There.  The elephant is out of the bag and freely roaming around the room.

But let’s just dive into this a little bit more.  If you’ve been involved in MLM, it’s the ‘guru’ leaders that we secretly despise.  They always have one more training or tool that will magically make our business take off.  It’s the unethical people that drive us nuts… oh… and the fact that the big paycheck you’re chasing is dependent on your ability to build a really big team.

So what’s going on with INFINii?  Should you be excited or not?

In all honesty, DSD itself is an MLM.  That component was never really pushed much, because the founders wanted the focus to be on people making money with the PRODUCT… i.e. the training that DSD provides.

And INIFINii is also going to be very customer-centric.

INFINii is, in fact a larger entity.  It was always the plan that DSD would be an offering within INFINii, it was just never known to the general populace.

The idea behind INFINIii is to offer solutions on a much larger scale and encompass the whole supply chain.


INFINii Member Benefits


One of the most unique benefits of being an INFINii member is gaining access the Springboard Co-op System.

This is a unique offering for those who want to get started in ecommerce, but want to start generating some profits while they are learning how to source, sell and manage their own stand-alone ecommerce business.

INFINii has been able to purchase tens of thousands of popular products.  As an INFINii member, you’ll be able to buy into a co-op purchasing a certain amount of product at a very low price.  INFINii will then sell those products on your behalf and send the profits to your account.  You don’t have to source it, list it, optimize your listing, market it, nothing.

Just pick the product you want INFINii to sell on your behalf.

Main Member Benefits

The main goal always has been to help people to create their own, stand-alone, profitable ecommerce businesses.

In addition to the Springboards,  there will be training on how to go out to start building an ecommerce income on several different platforms, including eBay, Amazon and Bonanza.  Everything from selling products on eBay for a higher price and then purchasing and shipping them from an online retail store to the customer, at a cheaper price (retail arbitrage),  to going on shopping trips to local retailers and scanning inventory with smartphone apps to sell for profit on Amazon.

There is access to automation tools, which allow you to create listings super fast, from within the INFINii system, tracking software and product research software, as well as access to step by step support as you create your own product line and you learn how to exploit Amazon’s FBA system.  I personally do this and it is incredibly lucrative.  😀

INFINii also offers a series called Master Class.  This is a set of trainings that go into more detail and are designed to give you more insight, as well as prepare to you become an ecommerce coach.  Each membership level will have access to additional Master Classes.

Master Class

The Master Class series is geared toward those who want to increase their knowledge and potentially add a consultancy aspect to their business, or become a partner who can provide more value to their team.

Classes started at the Prime Level on 1/27/16.  Master Class Training is provided with your membership.



Different INFINii membership levels will have access to different types of training and benefits.

There will be 3 different membership levels.  Prime at $49.95/month, Surge at $149.95/month and Excel at $399.95/month.

Prime membership


  • Access to purchase 15 Springboard products to sell yourself on an ecommerce platform or have INFINii sell for you (3% management fee).
  • Training on eBay Retail Arbitrage.  List and sell your products high, then purchase from an online retailer for less and ship directly to your customer (after they have paid!).
  • Training on using apps to go on shopping trips and turn that into profits on Amazon.  Everything you need to know from packing, shipping, bundling & trend strategies, getting into popular niches and scaling up!
  • Training for selling on Bonanza – the entry to Google shopping.
  • Software tools – Advanced listing builder to list products in minutes, and Eloquent Product Research to find profitable products fast.

Surge Membership


  • Includes all the benefits of Prime.
  • Advanced eBay Training to increase your eBay sales.
  • Better prices on Springboard products…  AND you get access to 30 (only 2.5% management fee)!
  • Analysis and Strategies software to determine your best selling products, those which you can drop and recommendations for those that will do well with your current listings.
  • Boosting traffic to your product listing via Facebook Targeting, Customer follow-up, Amazon PPC and YouTube PPC.
  • Training on other ecommerce platforms like Shopify, WooCommerce, BigCommerce, and Magento.
  • Your own marketplace store (coming Q1 2016).

Excel Membership


  • Best price on up to 60 Springboard products (only 2% management fee)
  • Advanced Amazon training to explode sales, leverage other sellers, import your own products and even a Branded Product Series!
  • Increasing your profits with Cashbacks, Discount Management and Advanced Tracking and Sales Analytics
  • Software to do Inventory Management and Reprice your Items Competitively (coming Q1 of ’16).


Affiliate Plan

In addition to ecommerce training and access to co-ops, INIFINii members may choose to participate in the company’s cutting edge compensation plan…..

This means that if you refer other INFINii members, you can receive commissions based on their usage of products and services with the system.  For example, you may join INFINii as a member and refer someone else.  You’ll earn a commission on their monthly membership + commissions on any products they buy within INFINii + commissions on people they refer.

The compensation plan is a Binary Tree Plan, with uni-level components built in.  70% Payout.  Cost to be an affiliate is $9.95/month. 

Just to be clear, if you are a DSD member, joining INFINii is joining a separate entity.  There are separate fees for joining as mentioned above.

Here is the slide presentation used in the above video, illustrating INFINii for you!

In The Pipeline……

INFINii Digital Marketplace

Within INFINii, there will be a digital marketplace that will house digital courses.  These can encompass any niche and entrepreneurs will be able to create affiliate programs around them as well.

DS Domination’s current customer base are focused on ecommerce and marketing and any info products in that arena, as well as personal development will be a great fit of that marketplace.  What about managing your finances and managing your time?  These are also skills that entrepreneurs need and they information can be supplied digitally.  Not to mention, DSD’s current customer base rivals that of Clickbank and JVZoo.

Just a quick note for DSD members…  DSD products are Digital and are a product offering in INFINii.

INFINii Commerce Marketplace

Also within INFINii, there will be a marketplace where suppliers and vendors can advertise their available products to potential buyers.  DSD members are always looking to source products to sell and this marketplace will give additional options to buyers.


INFINii members can refer Digital Product Suppliers, as well as Physical Product Suppliers.  And the referring member will get a small percentage of each sale of the digital or physical products from their referred partner.

In essence, you can create revenue by referring suppliers who will benefit the community.  There will be a rating system, similar to Amazon, for customers to rate the products.


Important Dates

11/9/15 – 12/1/15 – INFINii Pre-launch executed.  Invitation – only links were shared with leaders to get their teams moved into position for public launch.  The purpose of this was to allow current DSD members first positioning, and also to work out bugs, tech glitches, etc.  No memberships purchased in the this phase.

12/3/15 – Beta Phase – Public Launch of INFINii Digital and Co-ops.  Invite Only members will be allowed to activate INFINii memberships and will be able to add new members.



To get more detailed info on what is covered in this post and to stay up to date on the lastest INFINii information, please sign up to my email list.  

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  1. Angela says

    Hi Julie,

    This looks very interesting and exciting, but I’m a little confused. Is DSDomination changing into Infinii? Are will you able to just do the DSDomination?

    • Julie Becker says

      DS Domination is Product Offering INSIDE of INFINii. To answer your question, people who are in DS Domination and/or only want to share DSD with others can continue to do that. They will see no changes.

      INFINii is a much broader company that will offer many services and products to people, one of those products just happens to be DSD. 🙂

  2. says

    Hey! Would you mind if I share your blog with my zynga group?
    There’s a lot of people that I think would really appreciate your content.
    Please let me know. Cheers

  3. says

    Hi –

    In regard to the Springboard Co-op program membership at $399.95 per month, I have a few questions:

    1. Will it be possible to earn back the $399.95 in profits each month?

    2. Since Springboard is referred to as a “gateway to ecommerce and not a final destination” – will a Springboard Excel member be able to learn how to take it to the next level without additional purchases or is a Springboard Excel member merely a funnel – or a bait & switch – into enless upsells?

    3. Why in the world would a DSD member join Infinii, since with DSD training he should already know the basics of ecommerce, Amazon, FBA, etc.?

    Thank you so much for your answers.

    Best, Steve Downing

    ### END###

    • Julie Becker says

      Great questions, Steve. Thank you for asking!

      With the Excel membership, it is possible to earn back the monthly membership. If you choose Springboard products that sell quickly and have a good profit margin, this is achievable.

      There are no upsells to Excel members per se. If you use the training, you should be able to build a very solid ecommerce business. However, do note that eventually, INFINii Digital will offer courses for all kinds of training, from building a Shopify empire, to learning YouTube marketing, to learning how to Launch your own Digital Products.

      Even in my business, I go outside of DSD/INFINii to get additional training to grow my business even further in areas I am interested in. But there is certainly no push to make people do that.

      With respect to DSD members joining INFINii, I have many that have and many that haven’t. Here are some reasons WHY my DSD members have joined INFINii. They want access to Amazon FBA Training. The basic memberships at DSD cover eBay training. The DSD Genesis course encompassing FBA covers shopping and scanning, as well as branding and private labeling. That course is $1497. I have it. It’s awesome and it works. In INFINii, members can get access to shopping and scanning in Prime, and the Private Labeling and Branding in Excel.

      Many of my team members also want to start building teams, and while DSD’s compensation is good, it’s not phenomenal. By referring members into INFINii, these people can earn a lot more via the affiliate compensation plan. They also may have relationships with wholesalers and suppliers who would be interested in offering their products to a large group of buyers. They can refer that vendor to INFINii Marketplace, coming next year. 🙂

      If a member refers a vendor/supplier, they will receive a small amount from each transaction that vendor does. That member is creating an additional residual revenue stream.

      I personally also know many great marketers who give a lot of value and create great products that I have used. Members can use those products to get better at telling others about INFINii, thus growing their business. I will refer the vendors I use when INFINii Digital opens, and again, I’ll receive a small percentage of each sale they generate.

      I will make recommendations to my team on products that I have used and benefitted from. Not to upsell people, but to share things that have helped me build my business. 🙂

      I hope this answers your questions!


  4. says

    Hi –

    Is it envisioned and suggested that a new Infinii member – who is not experienced in eCommerce, Amazon, FBA, etc. – will first join as a Prime member and then upgrade to Surge and then to Excel as he/she learns and expands his knowledge, his profits, etc.?

    Thank you so much for your answers.

    Best, Steve Downing

    ### END###

    • Julie Becker says

      Hi Steve,

      Yes. That is the general idea. The training builds on itself and always advocate starting at a place that makes sense, not only time-wise, but monetarily for you.

      Having said that, I do have people who have joined at the Excel level who do not have ecommerce experience. They have capital to use to get many Springboard products and want to get the best price on them. Some of the people that come in at that level are also team builders and are invested in understanding the material as soon as possible while sharing it with their contacts.

      I also have people who are brand new to ecommerce, but after some conversations, they know they want to focus on FBA and branded products. Those people go right to Excel, because that is where the training is. And of course, others want to start learning the eBay Retail Arbitrage model because there is less capital outlay, so they start at Prime or Surge, because it is a great place to start and build. 🙂

      I am always willing to talk with people to understand exactly where they are and which membership best suits them. Hope I answered your question!


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