Well… first things first. This isn’t the first time Google changed it’s algorithms for search pages and it surely won’t be the last. Rest assured, SEO professionals have already started their testing and will come to a conclusion as to what types of links are better, how quickly they should be added, and so forth.
While link structuring IS important, here’s something you can do TODAY to get clues on the path you should be taking to rank content NOW. So don’t panic! Follow me. 🙂
Post Penguin SEO you can Implement Today
Let’s take a look at some Google Search Results. Before the Update, one of my posts was ranking #1 for ‘High Ticket Affiliate Programs’. After the Update, it ranks at #9.
I am showing you this so that you can evaluate your own posts today and identify what you can do to get ranked in Google today. Let’s take a look.
Youtube Videos in the top 3 spots. I have seen this trend increasing, even before the Google updates. Well… Google owns Youtube and their algorithm appears to be giving Youtube videos a lot more weight. While I do have videos, I did not have one posted for this keyword.
Big Hint for you: Start learning how to do video marketing. I will be uploading a video for this keyword ASAP. 😀 If you need help with Video Marketing, Tube Traffic Mojo is an awesome course. Do it right, or don’t do it at all!
The 6th spot is occupied by a document on Slideshare.net, a place where you can upload pdf documents and presentations. Again, I have been seeing increased incidents over the last couple of months where Slideshare doc’s are starting to rank. Clearly, Google has taken a liking to this site, so take note!
You can convert blog posts to pdf’s and upload them to Slideshare. I did NOT do that for this keyword… tomorrow it will be there!
Let’s move on to the number 8 position, which is occupied by a Facebook Fan Page with the keyword in the Page Name. Again, I have seen more instances of this before the update. And hey, you can create Fan Pages for free!
But here’s the thing. I have been checking out a lot of those pages in the Search Results for keywords I go after, and a lot of them have crappy content... IMHO. However, if you create a page and put some really good content on it, for a keyword you want to use to reach people, this is something to consider as Google is also loving Facebook Fan Pages a lot more.
This has huge potential, as facebook marketing is totally HOT right now. If you want to know how to set up a killer fan page, get fans and make money, you absolutely need to check out Michelle Pescosolido’s course. It ROCKS! Take a peek here.
There are other sites that you can add to your repertoire. When you are researching a keyword, look at the top 10 spots in Google Search and see what type of domain sites are ranking. Go with the current and diversify. Get your content out to some different locations to get it seen!
Please Google +1 or Like this post if you gained value from it! Now, pull up your big boy or big girl pants, take a deep breath, and get ranking!
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