What are Backlinks? – It’s OK to Ask!

what are backlinksEvery once in a while I like to write a blog with the newbie in mind.  I remember what is was like when I first started online and was looking for information.

So step right up!


What are Backlinks Anyway?

A backlink is simply a link on an external site that points back to your internet site, blog or domain.

Think of backlinks this way.  They are like ‘votes’ of confidence from similar websites.  Other sites are recommending your content.  Getting backlinks from other sites is a strategy for increasing the number of qualified visitors you get for your web site (otherwise known as traffic).

Backlinks have a few different characteristics, but there a basically two types – Internal and External.

What Are Backlinks – Internal Links

Internal backlinks are basically links on a webpage to navigate to different pages or content on the the same site.  Some common internal backlinks are the “Contact Us” “FAQ” and “Homepage” links on a website.

Too many internal backlinks on your pages could get somewhat over-bearing and make the content look cluttered. If these backlinks are a needed, use them sparingly as to not give your reader too many choices and confuse them as to what you wish them to do.

Google also looks for internal backlinks.  They send “spiders” to navigate around and index a whole internet site, so make sure your internal links are working properly.


What Are Backlinks – External Links

An external backlink is nothing more than an outside website linking back to one of the pages on your website or blog.  In essence, someone site is pointing back to yours.

External Backlinks are Actually “Votes” and the are backbone of getting your content found in Google and rest of the search engines.

In the past, many internet site owners paid less than reputable sources to generate tons of backlinks for them because he who simply had the most backlinks ranked.  These links were typically a bunch of entirely irrelevant, spammy backlinks and Google has developed complicated algorithms to analyze what types of backlinks you have.

Google doesn’t like to see irrelevant links coming into your site.  It’s makes them NOT TRUST YOU, and they won’t want to ‘recommend’ your site, i.e. give it a higher position in their search engine results.


Building Backlinks to your Site


Building your personal backlinks may be very tedious, time consuming and boring work. And it requires consistency… it’s something that should be done daily.

Google wants pages and backlinks on pages which are relevant to your own. It will do you NO good to obtain backlinks from websites promoting fish food if  you are in the automobile insurance market!

You commonly hear a term being utilized known as PR, brief for Pagerank.  Pagerank is Googles personal type of “link currency” they assign to pages according to how crucial their algorithm calculates them to be. A single backlink from a PR5 is worth hundreds from PR0 internet sites, get it?

To get the biggest results for the effort you put in – focus on acquiring a handful of hyperlinks from high PR pages.

Locate blogs and forums RELEVANT for your site’s principal subject. Become a regular contributor and leave comments. That way you turn into trusted expert in your field and as you construct relationships with other people on that blog or forum they will click through for your website. This increases your targeted traffic and sends a positive signal for the search engines.

Here’s yet another tip: go back and comment on blogs IN YOUR NICHE and go back regularly to comment on new posts. Show people you are not a spammer and you’ll quickly obtain a foothold on a well-liked internet site or blog, thus increasing visits for your own site!

The crucial point in creating backlinks for ranking purposes is constant activity. Strive to obtain 20 to 30 great high quality backlinks each day, consistently, for an extended time period. Depending on the competition inside your niche you might or might not ever “be done” with getting more backlinks.

Automate getting Backlinks!

automateCreating backlinks can be tedious, so you may want to automate some of it!

My favorite service for beginners is SocialADR because it creates social bookmarks, which Google loves AND it is EASY for beginners (as well as veterans) to use.  The bookmarks are all generated manually by people and I get traffic and ‘likes’ and ‘shares’, as well as bookmarks.  I still use it and love it!  You can find it up in the Tools of the Trade portion of my site.

And if you are looking for some great training that can take you from beginner to advanced in different areas of Internet Marketing, such as ranking in Google, Facebook Marketing or YouTube Marketing, go check out the Training section.

I hope this post his been helpful you to begin to understand backlinks!  Please ‘like’, ‘Google +’ and share if you enjoyed it.  🙂


Live Your Best Life!

Julie Becker