Advertising cooperatives have been employed by smart marketeres for many, many years. The concept is each member contributes a little bit to increase the buying power of the whole community. Tribe marketing is the internet version of this.
There are two major benefits we’ll talk about, but there are lots of side benefits including, but definitely not restricted to these.
* Trust and Authority Back Links
* Viral Facebook Applications
* Viral Twitter Posts
* Blog Commenting and Trackbacks
* Increased S.E.O for Ranking
* Closely-targeted, Fresh Traffic
* Increased Product / Business Exposure
A Deeper Look at Tribe Marketing
Increasing exposure is the name of the game when it comes to marketing any business both offline or online.
Services and goods simply don’t sell themselves. In the Online World, driving targeted traffic to your sales pages, blog content and social media outlets is critical.
One very effective way to do this offline has been to create advertising or marketing cooperatives. You partner with other non-competing players and share the cost and rewards of a joint promotion. Maybe you split costs and share a full-page ad, each running a half-page ad.
Now imagine getting together with a “tribe” composed of dozens, even thousands of like-minded marketers with the aim of auto-syndicating their articles and, in exchange, having them auto-syndicate your content to their network of social bookmarking accounts, Twitter, Facebook and other Web 2.0 properties.
Tribe marketing is a great content syndication platform
Think Automated Social Media Marketing on Steroids.
The power is present in an automated advertising, promotion, and social media syndication process. You set up your marketing distribution methods and can syndicate members within the coop. In turn, they syndicate your content as you publish it.
Think quid pro quo.
Tribe marketing is actually a 21st century cooperative marketing concept who time’s arrived.
So how, exactly, do you benefit?
Getting your value-based content and sales offers to rank high on the major search engine results page ( SERPS ) is the holy grail when it comes to attracting highly targeted prospects and possible customers.
And while many considerations contribute to how well your content ranks, perhaps the strongest factor are backlinks from other authority websites and pages. One of the most effective ways to get your content to rank higher on the search sites is to get some more quality backlinks from sites with some amount of authority – like Facebook, Digg, and Reddit amongst others.
Tribe marketing can potentially get you hundreds, even thousands of back links within seconds….
Also, since your content is basically being “shared” via real folks with real marketing accounts – you can expect your message to be read and acted on by real people too. Your content will be seen by possible clients and customers and this will drive real traffic.
One of the least clear benefits are the potential relationships you create in your marketing tribe. Like you, these individuals are marketing pros always aiming to increase profitability, so think “partnership potential” and collaborations.
Tribe Marketing Set Up Process
You have 2 basic alternatives. You can set up your own “tribe” and distribution processes or you can join an existing tribe with a significant system already in place.
Forming your own tribe would consist of creating a new forum, BuddyPress site or other social media site and invite folks to participate. This would require some initial coding and marketing on your side, however as the administrator, you could create your own rules of collaboration and syndication.
Or if you do not need the headache and hassle of administering your own tribe marketing system, you may want to test out tribepro.com.
Venture on over to tribepro.com and enroll in their free service. Get involved. Join a tribe and syndicate one or two pieces of content. Later you are going to need to upgrade to the enjoy the advantages of big auto-syndication but you can hold off till you get a better idea the way in which the entire process works. It will take some time for a new tribe to begin actively marketing your content but after they do, watch out!
This is a particularly powerful marketing process that works.
Get the power of the ‘tribe!
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